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Shahaf Bornstein

UX strategy expert, pioneer digital marketer with a soft spot for coding and analytics. Shahaf is an honors graduate of Bezalel Academy of Arts and Design, a sci-fi enthusiast, and a Partner and Director of Strategy at Pumika.

The Rise of the Bots

Over the past few months the world of digital products and UX has been buzzing with bots. Silicon Valley’s biggest and brightest have been busy implementing new bot technology, and the era of the bot seems to be just beginning. So, we set out to ask the tough questions: Does every product need its own personalized bot?

Shahaf Bornstein