Pumika
To read the full case study on Pumika.com, click here.
Blossom is an end-to-end organizational management system that helps managers, HR professionals and administrative staff manage organizational resources, training and personnel seamlessly in one place. Pumika met Blossom when it was already an advanced, robust system with multiple layers and modules. We quickly realized that the challenge would center around simplifying the complex interface and creating a powerful experience that matches Blossom’s technological capabilities.
UX that Works for Everyone.
Blossom’s user base is wide and varied. From high school seniors to corporate HR supervisors, we identified and consolidated their needs and crafted a widely-appealing strategy for both UX and visual language.
Making an Experience Out of Knowledge and Learning Management
This strategy led us to create a set of multidimensional tools for organizational managers and administrators, making analytics, data segmentation and user management accessible and sophisticated. Next, we redesigned all of the system’s learning components, creating an immersive educational and visual experience. We also added social aspects to almost every module, creating a vibrant, engaging work/learn environment. The varied user base also led us to make responsiveness a priority by creating solutions for all platforms.
Branding: Making Blossom Bloom.
When the product took shape, it was time to create a distinct visual language that would express Blossom’s USP. We distilled Blossom’s message and blended in marketing elements that would target the product’s audience accurately. We dug deep into Blossom’s personality, brand values and message and crafted the visual and textual message with the utmost care and precision
Results: New Growth Opportunities for Blossom
The end product is a friendly, professional and flexible system, with an updated user experience design that reflects both its technological and strategic leadership. Results didn’t lagger much – Blossom enjoys a 200% increase in prospective clients, a significant boost to it’s users’ engagement and have gained footing in new industries.
To read the full case study on Pumika.com, click here.
